Cookie Policy
Last updated: 22 July 2026. This policy explains what cookies this website uses and how to control them.
1. What are cookies?
Cookies are small text files placed on your device when you visit a website. They allow the website to recognise your device on subsequent visits and remember certain information. Similar technologies such as local storage and pixel tags may be used for equivalent purposes and are covered by this policy.
2. Who sets cookies on this site?
Cookies on this website are set either by us (first-party cookies) or by third-party services we use. Third-party cookie providers include Google LLC (Google Analytics, Google Ads). Each provider's own privacy policy governs their use of data collected through their cookies.
3. Categories of cookies we use
3.1 Strictly necessary cookies
These cookies are required for the website to function and cannot be switched off. They do not store any personally identifiable information. They include:
| Cookie name | Purpose | Duration |
|---|---|---|
| cookieConsent | Stores your cookie consent choice (localStorage key, not a traditional cookie) | 1 year |
3.2 Analytics cookies
Set only with your consent. These cookies help us understand how visitors interact with the website by collecting aggregated, anonymised information.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users | 2 years |
| _ga_* | Google Analytics | Session state for GA4 | 2 years |
| _gid | Google Analytics | Distinguishes users within a 24-hour period | 24 hours |
3.3 Marketing and advertising cookies
Set only with your consent. These cookies are used to deliver relevant advertising and to measure the effectiveness of ad campaigns via Google Ads.
| Cookie name | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl_au | Google Ads | Conversion tracking and remarketing | 90 days |
| IDE | Google DoubleClick | Used by Google Display Network to register and report ad interactions | 13 months |
4. Consent Mode v2
This website implements Google Consent Mode v2. By default, all non-essential consent signals - including ad_storage, ad_user_data, ad_personalization, and analytics_storage - are set to denied until you make a choice via the consent banner. When you accept all cookies, these signals are updated to granted. When you reject non-essential cookies, they remain denied.
5. How to manage your cookie preferences
You can manage your preferences at any time using the cookie banner at the bottom of this page. Click Manage settings to accept or reject individual categories.
You may also control cookies through your browser settings. Please note that blocking all cookies may affect the functionality of this and other websites. Browser-level controls do not affect Consent Mode signals sent to Google.
To opt out of Google Analytics across all websites, install the Google Analytics Opt-out Browser Add-on available at tools.google.com/dlpage/gaoptout.
To opt out of Google personalised advertising, visit adssettings.google.com.
6. Changes to this policy
We may update this Cookie Policy as we add or remove cookies or as regulatory requirements change. The date at the top of this page reflects the most recent revision.
7. Contact
Questions about our use of cookies: info@flexlife.world · Beacon Wellness Ltd · 14 Clerkenwell Green, London EC1R 0DP.